So why is Belgian chocolate world-famous? One reason is we’ve been doing this for a long time; Belgium was the first country in Europe that started using cocoa beans to make chocolate. Even the Swiss learned the trade from the Belgians. We were also one of the first to invent machines that produce a smooth chocolate paste. Additionally, most Belgian villages have at least one chocolate shop and they all have their own (secret) recipes, carried from one generation to the next. This is what we do, we make chocolate! And this long tradition results in many, many different handmade chocolates, famous all over the world.